Keyword research

Keyword Research: Finding the Terms Your Customers Search For

Learn how to identify the keywords your customers are actually searching for and build an SEO strategy around real search demand. This beginner-friendly guide introduces the fundamentals of keyword research and shows you how to uncover opportunities that drive relevant organic traffic.

£40.00

Best Practice - Always

All course content performs to clear guidance on best SEO practice as set out by Google

Learn At Your Own Pace

Once you buy one of our courses, its yours to keep forever, it won't expire

Free Updates

Redownload new versions of the course FREE. We update courses in line with Google, so your always up to date.

Keyword Research: Finding the Terms Your Customers Search For

Keyword research is the foundation of every successful SEO campaign. Before you create content, optimise pages, or invest in link building, you need to understand what your audience is searching for and how they search for it. In this introductory guide, you’ll learn how to identify valuable keywords, understand search intent, evaluate competition, and build a keyword strategy that aligns with your business goals. Whether you’re launching a new website or looking to improve an existing one, effective keyword research helps ensure your SEO efforts are focused on attracting the right visitors.

What You’ll Learn

  • How keyword research fits into an effective SEO strategy and why it should be one of the first steps in any website build.
  • The different types of keywords, including informational, commercial, navigational, and transactional search queries.
  • How to use keyword research tools to discover search volume, competition levels, and new content opportunities.
  • How to analyse search intent and select keywords that are most likely to attract qualified visitors and potential customers.

By the end of this guide, you’ll understand how to build a practical keyword list that supports your website structure, content strategy, and long-term SEO objectives. You’ll have the knowledge needed to make informed decisions about the topics your website should target, helping you create content that meets user needs and performs more effectively in search results.

Reviews

SEO Masterclass

Learn everything you need to know to master your SEO journey
featured

New courses

Featured courses